This may change national media ads forever
GNC May Sue Fox Over Yanked Super Bowl Ad
GNC, the vitamin and supplement retailer, is preparing to pursue legal action against Fox Broadcasting, claiming that it suffered “significant economic and reputational damages, lost opportunities, and consequential damages” because the network rejected the brand’s first-ever Super Bowl ad after initially clearing it. According to reports, the network sold the GNC a 30-second spot during the game and “induced GNC to spend millions” on producing and developing the ad. The National Football League (NFL) made Fox nix the spot days before the Super Bowl because GNC sells some products containing two substances that are banned by the NFL, although neither product appears in the commercial.