Brick-and-mortars must focus on e-commerce too

Wal-Mart Overhauls E-Commerce Division to Compete with Amazon

by Melissa Campanelli

Wal-Mart Stores Inc. is overhauling its e-commerce team and elevating executives from its recently acquired business in an effort to better match how customers are shopping today — not just at its stores but on its main website and The changes are meant to make Wal-Mart more “customer-centric,” said Jet founder Marc Lore, who is now CEO of Wal-Mart’s e-commerce operation, in a memo Friday that was obtained by Bloomberg. Key promotions include naming Scott Hilton, the former chief revenue officer of, to the role of chief revenue officer of Wal-Mart, charged with aligning the company’s various online retail, marketplaces and digital stores. Jeremy King, meanwhile, of @WalmartLabs, has been promoted to U.S. chief technology officer, bringing together Wal-Mart’s retail and e-commerce technology teams. As part of the realignment, hundreds of headquarters’ jobs would be eliminated before the end of January, many in human resources, according to reports.

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