From the NYTimes
For CBSâ€™s Fall Lineup, Check Inside Your Refrigerator
By DAVID S. JOACHIM
Published: July 17, 2006
IN September, CBS plans to start using a new place to advertise its fall television lineup: your breakfast.
The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs â€” 35 million of them in September and October. CBSâ€™s copywriters are referring to the medium as â€œegg-vertising,â€ hinting at the wordplay they have in store. Some of their planned slogans: â€œCSIâ€ (â€œCrack the Case on CBSâ€); â€œThe Amazing Raceâ€ (â€œScramble to Win on CBSâ€); and â€œSharkâ€ (â€œHard-Boiled Drama.â€). Variations on the ad for its Monday night lineup of comedy shows include â€œShelling Out Laughs,â€ â€œFunny Side Upâ€ and â€œLeave the Yolks to Us.â€
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