Check out CBS’s new lineup, in your fridge!

From the NYTimes

For CBS’s Fall Lineup, Check Inside Your Refrigerator

By DAVID S. JOACHIM
Published: July 17, 2006

IN September, CBS plans to start using a new place to advertise its fall television lineup: your breakfast.

The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”

Read the rest here

Share Post