I am so glad that Chris Horton over at Social Media Today wrote this. I have run into this too many times to count. In fact the only way I’ve been able to convince muckety-mucks that social media is the way to go after hearing them bring up things Chris mentions like inability to prove ROI or lack of skill set among employees is to counter their fear with different fears. I usually turn the tide by letting them know that the conversations are happening with or without us on social media and wouldn’t we rather be involved?
Chris Schmied
Social Media Marketing Habitué
Lies About Social Media
Good things to remember!
From Samantha Collier at Shift Digital Media
My favorite tips:
The Top 5 Devious Lies You Hear About Social Media
1. Social media is free. This is one of the biggest misconceptions of them all. Social media is NOT free. First, it takes time. The last time I checked time equals money right? Even if you decide to keep your social media marketing in-house you will always be paying someone to monitor your accounts.
Very nice use of internet memes in advertising
It might be a little over the top, but I think this Vitamin Water ad nailed it using memes to keep the viewers attention. Can you spot them all?
